You're wearing too many hats, juggling limited resources and trying to stand out in a crowded market. You want marketing to generate more revenue, not just vanity metrics. But right now, it feels like a black hole of time and money with questionable returns.
Sound familiar?
I'm Nihal Salah and for the last 17 years, I've been helping B2B businesses get real returns from their marketing. I'm a certified Revenue Architect with an MBA and I focus on building predictable, sustainable revenue growth—not just quick fixes.
I've learned a few critical things along the way:
What makes my approach different? I align marketing, sales, and product to create predictable revenue growth that lasts. My journey has taken me from executing winning product launches to scaling digital products for enterprise clients. I've worked across telecoms, HR tech, learning tech, fintech, and blockchain, seeing what works (and what doesn't) in driving real business growth.
I spend more time with customers than in boardrooms. I focus on what moves the needle, not vanity metrics. And I build sustainable growth strategies that deliver quick wins along the way.
When I'm not helping businesses grow, you'll find me pushing my own limits—motorcycling cross country, sweating it out in CrossFit, kitesurfing or hiking with my rescue dog, Rosa.
Repeatable playbooks that align functions for impactful launches that drive adoption.
Drive sales by positioning products effectively with messaging and collateral that resonates
Multiply your marketing impact with strategic AI integration. Get enterprise output with startup resources.
Understand what your customers want to create strategies that drive real results.
Educate your audience, boost brand awareness, and create demand as a trusted industry leader.
Strategies to keep customers engaged and increase revenue from your existing base.
“Nihal Salah is a first class B2B Marketing Leader - one of the best I've come across anywhere. While I believe she can span across different industries and functions, she has worked with me in digitally enabled businesses and focused primarily on new product launches. She is uniquely as strong in formulating a go-to-market strategy as she is in managing the execution”
“Working with Nihal was probably the best investment our company has ever made in marketing. She developed an advanced content marketing strategy and trained the team. She’s been incredibly dependable and, most importantly, self-directed. Nihal untangled our existing practices, trained herself on the subject matter (web3), and proactively built the infrastructure we needed. Her campaigns targeting developers—who are notoriously sceptical of marketing and difficult to reach—were especially impressive. Whether you need to build your marketing from scratch or improve your existing approach, I highly recommend working with Nihal!”
“Nihal brings an incredible energy, deep marketing expertise, and relentless curiosity to every project. She unites stakeholders across sales, marketing, and product with her passion and attention to detail, while fearlessly challenging the status quo to drive improvement. Self-motivated and creative, she learns new skills as needed and blends data-driven decision-making with customer insights. It’s rare to find someone equally strong in both quantitative and qualitative areas, but Nihal excels at both. I’d jump at the chance to work with her again.”
“A hyper-competent and highly effective marketing leader, Nihal offers a very rare mix of strong commercial awareness with a readiness to innovate. Nihal is exceptionally good with people and I’m always impressed at her ability to collaborate with others, communicating complex messages with clarity and purpose – whether this is a sales demo or marketing brief. She appreciates the importance of research-based pedagogy and the many advantages of working closely with edtech end users, which is a rarity in the space. Consequently, she has built a highly credible brand in a very short space of time. It has been an absolute pleasure to work with Nihal.”
Marketing shouldn’t be a guessing game—it should fuel your business growth. I cut through the noise to deliver clear, practical strategies that turn your marketing into a revenue engine. No fluff, no wasted effort—just results that matter.
Of experience in helping businesses grow.
Years experience
Marketing ROI delivered
Increase in CLV
Qualified leads
Whether you've got a specific challenge or just want to explore ideas, drop me a message. I'm here to help.
Ever find yourself staring at your computer screen a good consulting slogan to come to mind? Oftentimes.
Ever find yourself staring at your follow computer screen a good
5000 User Activities
Unlimited Access
No Hidden Charge
03 Time Updates
Figma Source File
Many More Facilities Ever find yourself staring at your follow computer screen a good
5000 User Activities
Unlimited Access
No Hidden Charge
03 Time Updates
Figma Source File
Many More Facilities Ever find yourself staring at your follow computer screen a good
5000 User Activities
Unlimited Access
No Hidden Charge
03 Time Updates
Figma Source File
Many More Facilities with some of my clients and the impact it brought to their business
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